Sofia, Bulgaria · Brand engineering studio

Personal brands,
built properly.

Construct designs, builds and runs the complete brand system for athletes, drivers and public individuals, from the website to the stitching on the merch. Everything bespoke. Nothing off a shelf.

What we build

One studio. The whole system.

Most people bolt their brand together from five vendors who never speak to each other. We build it as one thing: designed once, coherent everywhere, run properly.

01 / Digital presence

Websites that feel like you

A fast, beautiful home for your story, results and announcements, designed around who you are, not squeezed into a template.

  • Custom design & build
  • Story, media & news architecture
  • Performance, SEO & analytics
  • Ongoing care & updates
02 / Visual identity

An identity worth wearing

Logo, typography, colour and usage rules built as a proper system, so everything you publish, wear or sell looks unmistakably yours.

  • Logo & mark design
  • Type, colour & layout system
  • Social & media kit
  • Brand guidelines
03 / Merchandise

Merch with no corners cut

No generic blanks with a logo slapped on. We design each piece, source the right fabrics and partners, and manage production end to end.

  • Apparel & product design
  • Fabric & partner sourcing
  • Sampling & quality control
  • Small runs to full drops
04 / Commerce & fulfilment

A store that runs itself

Your own storefront, wired into inventory, payments and shipping. We manage the operation so orders go out and you stay focused.

  • Store design & build
  • Inventory & order management
  • Worldwide fulfilment
  • Drops, pre-orders & campaigns
How it works

From first call to first order.

STEP 01

Discover

We sit down with you and map who you are, where you're going and what your audience actually wants from you.

STEP 02

Define

Identity first. Mark, type, colour and voice: the system every future decision hangs off.

STEP 03

Build

Site and store, designed and engineered in-house. Fast, polished and ready to grow with you.

STEP 04

Produce

Merchandise from sketch to sample to production run, with partners we've vetted and fabrics we'd wear ourselves.

STEP 05

Run

We operate the whole thing, from orders and fulfilment to updates and drops, so the brand works while you do.

Featured build

Proven on the grid.

Motorsport / Nikola Tsolov · "The Bulgarian Lion"

Nikola Tsolov's brand, from domain name to delivery van.

Website, visual identity, bespoke merchandise line and a fully managed store, designed and run as one system for the record-breaking Formula 2 driver. The first Bulgarian ever to win in F2, holder of the all-time FIA F3 wins record, and the first driver in the championship's history to take three victories in a row.

€100,000+ in merch sales, and counting
DriverNikola Tsolov
SeriesFIA Formula 2
ScopeFull system
WebDesign + build + care
IdentityMark, type, guidelines
MerchBespoke line, custom cuts
CommerceManaged store + fulfilment
StatusLive & shipping
Why we exist

Most personal merch is a logo on a generic blank. Yours shouldn't be.

Your name goes on everything we make. So does ours. That's why every partner is hand-picked, every design is drawn for you, and every detail, from fabric and fit to packaging and unboxing, is treated like it's the whole product. Because to the person who ordered it, it is.

The studio

Two brothers.
One standard.

Construct was founded in Bulgaria by two brothers with more than twenty years in IT and e-commerce between them. We've built and run online businesses ourselves, which is why we don't hand you a deliverable and disappear. We build it, then we stand behind it.

Founded byTwo brothers
Based inSofia, Bulgaria
Experience20+ years IT & e-com
ModelEnd-to-end, in-house
ClientsAthletes, drivers, public figures

Ready to build something that's actually yours?

Tell us who you are and where you want to take your name. We'll tell you exactly how we'd build it.

Start the conversation or write to us at info@byconstruct.co